Promotional sites spread the word about a product or service. Some are short lived microsites that run for the duration of a campaign or a seasonal promotion. Others are larger sites that evolve over the course of time, with fresh content updated on a regular basis.

The web can be a cost effective alternative to traditional promotional mediums such as TV, print and outdoor advertising. Promotional websites are growing more popular as marketers seek less expensive ways to reach larger audiences.

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At FHOKE we have had years of experience in creating shopping baskets (carts for the US) and we are working on some great new projects at the moment for several eCommerce sites. The basket is probably the most important aspect of any eCommerce site. It functions as the checkout for an online retailer and as such, needs to be capable of displaying products in the best possible light. It can instill confidence and increase online purchases, or it can put potential customers off using a site altogether.

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For many years we at FHOKE have used MSN Messenger to drop friends and colleagues short messages and interesting links, and from examples I’ve seen of Twitter - it doesn’t seem all that different.

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Providing your company’s contact details is possibly the most important section of your website. It is essential that your contact information is easily found on your website with the obvious Contact link, visible at all times.

Simple, concise and easy to understand information on your contact page is vitally important, whilst some companies will go the extra mile and provide multiple language versions for foreign visitors, as well as items like travel information (by train, parking, from the airport etc.), and print friendly map of how to find you the contact form remains King of these pages.

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Creating a site that delivers a large amount of content is both a blessing and a curse. As an interface designer you must be careful not to overwhelm the layout and keep a clear path to help steer users to the information they are most interested in. Having a lot of content can be a good thing though. It gives you assets to keep the site interesting and creates that stickiness so people will repeat visit.

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