The interactive quality of the web is one of the main features that sets it apart from other mediums. Interaction means allowing the users to actively engage with the world you have created on your site, with text, images, sounds and animations. It can be everything from simple feedback when they move their mouse over a link, to a complex interactive story.
Traditional methods of entertainment have always been one-way communication between writer/reader, singer/listener or actor/audience for a long time. The Internet however, is two-way communication and provides the fastest means of feedback.
Everyone still enjoys listening to music or watching a movie but channels like online gambling and creative user interfaces have created a large open playing field for all types of new entertainment.
As with any design project, typography plays a vital role in successfully communicating your ideas. Refer to your client’s Corporate Identity or Brand Guidelines - very often a pre-selected typeface at a range of different weights and point sizes will have been defined in order to maintain the integrity of the brand.
In the case where no guidelines have been specified, a wider range of typefaces can be explored. For example, sometimes a highly stylized typeface when used in moderation can enrich and complement the elements within a sites layout.
