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New eCommerce Launch
One of Hampshire's most successful businesses Elderberry Bridesmaids needed to expand their business online and take advantage of the huge gap left in the online market place for bridesmaids dresses and accessories.
The design of the e-commerce site was of paramount importance as it had to appeal to the style-savvy clientele that are accustomed to Elderberry Bridesmaids. The site we have created uses the great visual photography already used through the store, and to create a place for inspiration and information keeping visitors browsing, buying and coming back for more.
The e-commerce site features zoom functions to examine fabrics and style details, as well as colour options, information about each style, and to work out which size is just right for them. To give a real sense of personal-shopper assistance, there are also suggestions as to which other items and fashion accessories might work with each outfit.
The visuals coupled with an easy-to-use product search and filter makes the site a breeze to use. A clear and clean shopping cart makes the checkout process one that even a web novice can use easily.
Behind the scenes a content and product management system makes updating the site quick and simple. As well as the site pages themselves, administrators can manage products, their categories, sizes, suppliers, delivery and availability with a few clicks.
Elderberry Bridesmaids
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