The Independent Featuring Oobafit

Oobafit is a new approach to fitness and health.They believe that getting and staying healthy needs to be both simple and fun. The team at Oobafit have had enough of fad diets and exercise crazes and wanted to give people simple, honest advice that just works. Most importantly Oobafit is run by real people for real people. They understand what it's like trying to fit exercise and healthy eating into a busy schedule. They won't preach to you, they'll just give you good advice and a set of tools that help you understand better how you're exercising and what you're eating.

Oobafit approached us in July 2010 with an existing logo that worked well for them. The guys had also developed a fully functioning site using an off the shelf solution but one that needed a high level of interface design work and branding to make it a believable and marketable product that it is today. We worked closely with both John and Simon the co-founders of Oobafit to realise the potential behind the brand and ideas that they had created. So much so that just recently the site and the guys behind the project were featured in The Independent at the beginning of January 2011.

For a full write-up of the article featuring John and Simon's story head on over to The Independent.

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