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Interesting musings from us to you
Logo Design & How We Do It
9
Jan1
Posted by: FHOKE on 9th January 2012, 9:00 am
At FHOKE we have a couple of logo design projects on the go at any one time, each and every one of them is different in their own way and how they should be approached. Some can be fairly simple and others a little more tricky. We thought we’d share this one with you as the process used helped get the project done in record time with outstanding results.
Your Brand Is Way More Than A Logo
6
May5
Posted by: FHOKE on 6th May 2010, 11:35 am
All to often we hear clients talking about their brand but referring to their logo, we then proceed to tell them that their brand is so much more. Of course their logo is a big part of their brand but that's not where it ends.
While shopping over the weekend I found a great example of what I'm talking about. Hollister is not a shop that I've ever been in, I've seen it online and on the high street but I'd never really paid any attention to it or been inside.
Pepsi The Big Debate
7
Jan0
Posted by: FHOKE on 7th January 2009, 11:40 am
So 2008 saw the year of the redesign for many of the worlds big brands. We highlighted a few of these in our recent blog 2008 The Year of The Redesign
What's been interesting is to see many bloggers featuring the new Pepsi look. Although we've not seen it here in the UK yet it seems to have spread across the US already with some mixed opinions. What is apparent though is Pepsi are really pushing this. They've even dedicated a YouTube channel to the re-brand and a microsite both cleverly titled Refresh Everything.
Categories: Branding
2008 The Year of The Redesign
5
Jan0
Posted by: FHOKE on 5th January 2009, 1:16 pm
2008 saw some major companies redesign versions of their company logos and brands; some were for the better while others were just terrible. But if done right a redesign can be worth its weight in gold... that's if you get it right though. After all, a logo is the most important part of any corporate identity.
So with 2008 over and looking forward to 2009, we take a look at some of the major redesigns of the year. As always there were major winners and losers, but it's great to see how the big brands think they should be perceived for the next few years.
Categories: Branding
Working With Awkward Brands
15
Dec1
Posted by: FHOKE on 15th December 2008, 11:22 am
We at FHOKE create brands and enjoy working with the brands that we create.
Using a brand that you have created is easy - you have chosen the colours, fonts and imagery and come up with a style that you feel suits. It is to your taste and therefor you click with it and understand how it works.
Categories: Branding
