All to often we hear clients talking about their brand but referring to their logo, we then proceed to tell them that their brand is so much more. Of course their logo is a big part of their brand but that’s not where it ends.

While shopping over the weekend I found a great example of what I’m talking about. Hollister is not a shop that I’ve ever been in, I’ve seen it online and on the high street but I’d never really paid any attention to it or been inside.

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So 2008 saw the year of the redesign for many of the worlds big brands. We highlighted a few of these in our recent blog 2008 The Year of The Redesign

What’s been interesting is to see many bloggers featuring the new Pepsi look. Although we’ve not seen it here in the UK yet it seems to have spread across the US already with some mixed opinions. What is apparent though is Pepsi are really pushing this. They’ve even dedicated a YouTube channel to the re-brand and a microsite both cleverly titled Refresh Everything.

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2008 saw some major companies redesign versions of their company logos and brands; some were for the better while others were just terrible. But if done right a redesign can be worth its weight in gold… that’s if you get it right though. After all, a logo is the most important part of any corporate identity.

So with 2008 over and looking forward to 2009, we take a look at some of the major redesigns of the year. As always there were major winners and losers, but it’s great to see how the big brands think they should be perceived for the next few years.

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We at FHOKE create brands and enjoy working with the brands that we create.

Using a brand that you have created is easy - you have chosen the colours, fonts and imagery and come up with a style that you feel suits. It is to your taste and therefor you click with it and understand how it works.

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