So 2008 saw the year of the redesign for many of the worlds big brands. We highlighted a few of these in our recent blog 2008 The Year of The Redesign

What’s been interesting is to see many bloggers featuring the new Pepsi look. Although we’ve not seen it here in the UK yet it seems to have spread across the US already with some mixed opinions. What is apparent though is Pepsi are really pushing this. They’ve even dedicated a YouTube channel to the re-brand and a microsite both cleverly titled Refresh Everything.

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2008 saw some major companies redesign versions of their company logos and brands; some were for the better while others were just terrible. But if done right a redesign can be worth its weight in gold… that’s if you get it right though. After all, a logo is the most important part of any corporate identity.

So with 2008 over and looking forward to 2009, we take a look at some of the major redesigns of the year. As always there were major winners and losers, but it’s great to see how the big brands think they should be perceived for the next few years.

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We at FHOKE create brands and enjoy working with the brands that we create.

Using a brand that you have created is easy - you have chosen the colours, fonts and imagery and come up with a style that you feel suits. It is to your taste and therefor you click with it and understand how it works.

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