We at FHOKE create brands and enjoy working with the brands that we create.
Using a brand that you have created is easy - you have chosen the colours, fonts and imagery and come up with a style that you feel suits. It is to your taste and therefor you click with it and understand how it works.
Promotional sites spread the word about a product or service. Some are short lived microsites that run for the duration of a campaign or a seasonal promotion. Others are larger sites that evolve over the course of time, with fresh content updated on a regular basis.
The web can be a cost effective alternative to traditional promotional mediums such as TV, print and outdoor advertising. Promotional websites are growing more popular as marketers seek less expensive ways to reach larger audiences.
Creating a site that delivers a large amount of content is both a blessing and a curse. As an interface designer you must be careful not to overwhelm the layout and keep a clear path to help steer users to the information they are most interested in. Having a lot of content can be a good thing though. It gives you assets to keep the site interesting and creates that stickiness so people will repeat visit.
The interactive quality of the web is one of the main features that sets it apart from other mediums. Interaction means allowing the users to actively engage with the world you have created on your site, with text, images, sounds and animations. It can be everything from simple feedback when they move their mouse over a link, to a complex interactive story.
Colour is a form of communication. If you use it with care and love, colour can be one of your strongest assets of communication. Colour can provoke all manner of emotion. It can make people happy, sad or even enrage! It’s a matter of precision. Think of colour as a form of music… some songs are sad, some hard to describe and some can move mountains. Colour for websites is what music is to films.
