Here’s some tips to help users find the content they are looking for. These tips show how to make headers more effective and easier to identify and apply to both page headers and content sub-headers. Although they aren’t the gospel they will definitely help and are things to consider when designing a site.
As in the real world browsing using a clearly labeled system on the web just works. Think about it, any shop such as a music store clearly labels rack space either by product or genre and it’s quick to find what you are after. Supermarkets do this great as well by hanging large signs above the aisles so you know where to go and if it’s not quite right just look up again and you know where to go next.
All to often we find ourselves talking to a client who loves the BBC’s website, and why wouldn’t they? The BBC have done a lovely job on it, it looks great, has many amazing functions and obviously works extremely well for them. The problem is that the people asking for their site to be “like the BBC’s” are not the BBC.
At FHOKE we have had years of experience in creating shopping baskets (carts for the US) and we are working on some great new projects at the moment for several eCommerce sites. The basket is probably the most important aspect of any eCommerce site. It functions as the checkout for an online retailer and as such, needs to be capable of displaying products in the best possible light. It can instill confidence and increase online purchases, or it can put potential customers off using a site altogether.
Providing your company’s contact details is possibly the most important section of your website. It is essential that your contact information is easily found on your website with the obvious Contact link, visible at all times.
Simple, concise and easy to understand information on your contact page is vitally important, whilst some companies will go the extra mile and provide multiple language versions for foreign visitors, as well as items like travel information (by train, parking, from the airport etc.), and print friendly map of how to find you the contact form remains King of these pages.
