Until recently we have probably classed ourselves as casual Google Analytics users who use the tool to get a bit of an ego boost on the number of visits to the site each day. Like most casual users we never really took any notice of the Goals feature the tool offers, when really we and others should, it gives you a lot of great insight to your site.
Search engine optimisation (SEO) is an often debated topic simply because the dominant search engines hold their ranking secrets close their chests. In this blog, I aim to look at a model created to help you think about your website in relation to the Internet landscape and make use of the two simple underlying but powerful topics that are the foundation to the whole strategy - text and links. This principle focuses on natural search listings.
