We’ve really written this blog post for all our existing, new and potential clients but hopefully everyone who reads this can take a little something from it.

If you’ve met us you’ll know that if it’s right for your business then we’ll shout about the benefits all the social networking tools can have for your site and products. But we’ll also stress the importance of blogging, it’s a great way to get an insight to the business and to keep your site regularly updated. It’s tough to keep up to date with this and we are as guilty as anyone when times get busy, but we at least try to post at least once a month, ideally we’d love to go back to those days of once a week and we really must. But here’s a gentle reminder to everyone else to make it a priority, it really does only take an hour in your week to write a worthwhile post. Allocate time in your schedule and distribute the task through the team.

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Until recently we have probably classed ourselves as casual Google Analytics users who use the tool to get a bit of an ego boost on the number of visits to the site each day. Like most casual users we never really took any notice of the Goals feature the tool offers, when really we and others should, it gives you a lot of great insight to your site.

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Search engine optimisation (SEO) is an often debated topic simply because the dominant search engines hold their ranking secrets close their chests. In this blog, I aim to look at a model created to help you think about your website in relation to the Internet landscape and make use of the two simple underlying but powerful topics that are the foundation to the whole strategy - text and links. This principle focuses on natural search listings.

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