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Pepsi The Big Debate

Posted in Branding by Ben Bush: 7th January 2009, 11:40

So 2008 saw the year of the redesign for many of the worlds big brands. We highlighted a few of these in our recent blog 2008 The Year of The Redesign

What’s been interesting is to see many bloggers featuring the new Pepsi look. Although we’ve not seen it here in the UK yet it seems to have spread across the US already with some mixed opinions. What is apparent though is Pepsi are really pushing this. They’ve even dedicated a YouTube channel to the re-brand and a microsite both cleverly titled Refresh Everything.

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2008 The Year of The Redesign

Posted in Branding by Ben Bush: 5th January 2009, 13:16

2008 saw some major companies redesign versions of their company logos and brands; some were for the better while others were just terrible. But if done right a redesign can be worth its weight in gold… that’s if you get it right though. After all, a logo is the most important part of any corporate identity.

So with 2008 over and looking forward to 2009, we take a look at some of the major redesigns of the year. As always there were major winners and losers, but it’s great to see how the big brands think they should be perceived for the next few years.

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Why You Should Join Linkedin

Posted in Marketing & Communication by Brett Robinson: 17th December 2008, 16:35

We’ve have been using Linkedin for a while now, and it has proved itself to be a handy business-networking tool. Here are a few reasons why:

Networking
This really is the most powerful thing anyone can do in business, it gives people access to the resources they need to succeed; other people.

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Twittering Some More

Posted in News & Articles by Ben Bush: 16th December 2008, 15:56

Looks like the marketing folks over at Twitter had the good wisdom to hire Lee and Sachi LeFever to make a Twitter video! We’re big fan’s of their videos, particularly those explaining Web 2.0 technologies and thought it be a great follow on from out recent blog To Twitter Or Not To Twitter?

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Happy Christmas from AKQA

Posted in Marketing & Communication by Ben Bush: 15th December 2008, 17:13

A great idea from AKQA.

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