As with any design project, typography plays a vital role in successfully communicating your ideas. Refer to your client’s Corporate Identity or Brand Guidelines - very often a pre-selected typeface at a range of different weights and point sizes will have been defined in order to maintain the integrity of the brand.

In the case where no guidelines have been specified, a wider range of typefaces can be explored. For example, sometimes a highly stylized typeface when used in moderation can enrich and complement the elements within a sites layout.

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Animated Navigation

Back in the day (the late 90’s to be precise) it was quite easy for a web designer to get his audience salivating with a few simple mouseover effects on his menu items. A bit of JavaScript did the trick nicely!

Those hey days of early web sorcery are over since Flash stepped into the ring. Nowadays a wide variety of visual effects can be achieved by the means of the “timeline” and programmed transitions that can even include audio and video. Smart mathematics allow us to create complex navigational systems. There are hardly any technical boundaries. The only limitation is the web designer’s own imagination.

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Horizontal Naigation

Navigation can singularly make or break a site. It is responsible for the success of the user’s interaction; if they enjoy using it they will keep coming back. If they don’t, you will never see them again. It should form the backbone to any content-rich site and the starting point for the organisation and architecture of your build.

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Vertical Naigation

Being one of the most common and oldest navigation types on the Web, you might overlook the potential, effectiveness and impact of vertical navigation.

Redefined in the modern web vertical navigation is now accessible and super-sexy at the same time. If designed with the right shape, behaviour dynamics and filled with the right content, vertical navigation may result in a enhanced user interaction and user experience.

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