Last week we watched a short video from Think Vitamin where Ryan Carson talked with Paul Boag about ‘The Demise Of The Website’ (amongst other things). But what was he really getting at? Well having talked about it within the team we think he was trying to get across that your website (however great it is) is not enough when it comes to attracting new business via the web.
Adobe, the company behind products such as Acrobat (which is used for PDF files) and the players that allow users to view Flash files, has anounced a partnership with two of the major search engines to make it easier for Flash files (SWF) to be crawled and indexed. According to Adobe:
Adobe is working with Google and Yahoo! to enable one of the largest fundamental improvements in web search results by making the Flash file format (SWF) a first-class citizen in searchable web content. This will increase the accuracy of web search results by enabling top search engines to understand what’s inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.
Search engine optimisation (SEO) is an often debated topic simply because the dominant search engines hold their ranking secrets close their chests. In this blog, I aim to look at a model created to help you think about your website in relation to the Internet landscape and make use of the two simple underlying but powerful topics that are the foundation to the whole strategy - text and links. This principle focuses on natural search listings.
