GearMoose is a digital magazine for men that features everything you need to find the perfect gift, update your EDC, or successfully kill a one-hour lunch break, in one convenient place. Passionate about beer, obsessed with everyday carry, awesome videos, whiskey, custom motorcycles, slim wallets, and other stuff you can’t live without.
One of the most established men's magazines in the USA for everyday carry items the team decided it was time to create a shop to sell all this cool gear. With an established fan base, the guys at GearMoose wanted to capitalise on this and create a sister site offering everyday carry items. The shop had to be super slick and easy to use for both customers and the team.
GearMoose were keen to use the Shopify platform because of it's robust and friendly set-up. Having already had experience of Shopify we jumped at the chance to create a new bespoke theme to match their existing brand and magazine. A simple shop the bold look reflects the company's image while making the user experience super easy to use and quick to buy products.