Kitenge is an ethical clothing brand investing in local industries and building on their expertise. Lovingly handmade, Kitenge designs are created from small runs of African wax print fabrics. Every item is individually hand-cut, made by Tanzanian tailors, with each purchase helping to improve their livelihoods and support their fine craftsmanship.
We took Kitenge's existing brand, evolved it and designed a bespoke WordPress theme whilst working closely with the client to dial in the details they were so passionate about bringing to life. We built the store on WooCommerce which offers Kitenge a full range of powerful features and the scalability to grow with their new business.
We delivered a site and brand identity that beautifully represents the culture and vision of Kitenge, perfectly fitting for the African wax print clothing market.