Garland Powersports

Branding

Garland Powersports is not your average motocross gear shop. It’s backed by a founder who has ridden for over 20 years in MX and has ensured the site is a destination where enthusiasts can find everything they need to conquer the track. Whether you’re a seasoned rider looking to upgrade your gear or a beginner eager to dive into motocross, Garland Powersports has you covered.

Creating a brand that stands out in the motocross industry was essential for Garland Powersports. Their team worked closely with us, a web design agency known for its creative approach, to design a brand identity that would leave a lasting impression. The result is a bold and dynamic identity that sets Garland Powersports apart from the competition.

Bold and vibrant colours were chosen to evoke the energy and excitement of motocross. The brand’s colour palette’s electric green and black give off an adrenaline-packed vibe, making customers feel ready to hit the track. The carefully selected fonts and the brand’s logo, designed to reflect the speed of motocross, are unique and memorable, helping Garland Powersports leave an indelible mark on the industry.

Design

The design of Garland Powersports’ website is nothing short of a motocross enthusiast’s dream. It’s a thrilling ride through a world of high-energy racing, adrenaline, and cutting-edge gear.

The combination of large, dynamic images, the electric green colour scheme, and bold fonts results in a visually captivating website. It not only caters to motocross enthusiasts but also leaves a lasting impression on anyone who visits. The design choices made for Garland Powersports are not just about aesthetics; they are a strategic and cohesive effort to convey the brand’s values, energy, and commitment to providing top-quality motocross gear. This unique design approach ensures that Garland Powersports’ website doesn’t just sell products; it immerses customers in the thrilling world of motocross, making them feel like a part of the action.

Development

Garland Powersports needed a website to showcase its brand and provide customers with a seamless shopping experience. Shopify was the clear choice for building the online store, allowing us to build in must-have features essential for any successful online store.

Navigating the store quickly was vital, so the Garland Powersports site boasts a predictive search feature to make it easy for customers to find the exact products they need quickly and to help increase user satisfaction. We also baked in mega menus designed for easy navigation, helping customers explore a wide range of products effortlessly.

Through the product pages and purchasing experience, we introduced related products and upsells to enhance the shopping experience further, displayed alongside the items customers are viewing, to help suggest complementary gear to encourage more conversions. And because genuine customer reviews play a significant role in building trust, Garland Powersports includes a review system to provide social proof of the product’s quality.

To add a cherry on top, we ensured the store has a streamlined checkout process to ensure that buying gear is a breeze for customers. With easy payment options, customers can complete their purchases hassle-free.

Beyond Shopify

Part of the brief was to ensure that Garland Powersports could integrate with third-party stock systems, allowing them to stay on top of inventory and quickly restock popular items. They’ve also streamlined their shipping process by tying into postal systems, ensuring prompt and reliable delivery, including automatic printing of shipping labels.

To further simplify their operations, we’ve incorporated the Matrixify Shopify app, making product importation automated and a breeze to stay on top of. And if that wasn’t enough, in addition to their robust online presence, Garland Powersports is using Shopify POS to sell items offline at events and in their physical store. With this integrated system, they seamlessly manage inventory, track sales, and provide a consistent shopping experience further, whether online or in person.