Previously known as, Broken Physics, the team behind the camera decided it was time to change direction and create a brand that was true to them. This rebrand isn’t just about a new lick of paint; it’s about finding the right way to represent journeys, storytelling, bringing people together, and connection. Every piece of design and every small decision about the brand was made with that goal in mind. Each piece has its own story, and they all come together to create something that we’re really excited about. From the play, pause, and stop icons within the shapes to the paths the negative spaces leave behind.
A new brand means a new website! It’s the centrepiece of the new brand and the first point of contact for most potential clients and collaborators. We wanted to create something that expressed the team’s personality, as well as reflecting their values. It’s bright and colourful with unique visual elements that tie the pages together.
As well as having a clear idea on the visuals, we also had something in mind for the user experience. The goal was simplicity and ease of use. The site is easy to navigate, with only the necessary pages clients need to find out more or to get in touch.
“From the initial meeting to the final delivery, they were attentive, creative and really understood what we were trying to achieve. What they delivered completely exceeded all our expectations and was better than we could’ve ever imagined.”
The website doesn’t only represent Neck of The Woods better as a brand it is helping them to connect with their clients more effectively, bringing everyone together through the art of storytelling.