Original Software came to us with a tired brand but a thriving business, run by a talented group of people that care about what they do and the people they do it for, helping companies on a global scale to navigate complex systems and making them simple to use and understand.
For too long, Original Software’s identity was lost in a sea of blue websites and competitors that all looked the same. So we set to work, creating a brand that echoed their values, vision and mission. A brand that stands out and will help propel their business confidently into the future.
With a blank canvas and a new vibrant brand, we let our imaginations run wild across new website pages, digital assets and printed stationery. Our goal was to create a positive impact at every touchpoint, leaving an unforgettable mark in people’s minds to maximise brand recognition. Bold colours, distinctive shapes, custom illustrations and warm imagery work harmoniously to tell a story, sell their products, and stand out.
With many products and solutions to promote, the Original Software team needed to house an extensive amount of content in a way that felt effortless for their users to browse and take in.
We set to work wireframing every page and planning the user journeys with precision. We then designed and implemented an extensive, modular pattern library so their in-house team could easily create pages using our signature CMS setup.
Playful animations at every interaction add the finishing touch, making for an engaging, informative and unforgettable on-site experience.
“Having been in the marketing game for over 20 years, I've worked on many websites. Honestly, I've never produced one as good as with Fhoke. Everything about dealing with them is super professional, from their fab proposal, project management, wireframes, and design through to launch and go-live support. It's the service that sets them apart.”
Bold new branding and an engaging web presence have given Original Software the look and feel they deserve. It perfectly encapsulates their positive, playful and professional personality and aims to help them connect with their audience more creatively and effectively.