Our Work

Paddle + Wake

What We Did

  • Branding
  • Website Design
  • Shopify Development

Get out. Stand up.

Paddle and Wake are a UK based sports brand, building paddleboards for every adventure. They promote simplicity in their designs, offer uncompromising quality, and a level of service that rivals it’s better-known competitors. We just had to be a part of their journey, which has only just started.

Launch Site
Paddle and Wake Branding

The Brief

Paddle and Wake take great pride in their products and needed a new identity and website that reflected their ambition and attention to detail.

Beautifully responsive so you can view on the fly or in the ad breaks.

Paddle and Wake Responsive Website Design
Paddle and Wake Responsive Website Design
Paddle and Wake Shopify Store

The Solution

Fhoke worked with the Paddle + Wake team to design a stunning sports brand that would sit perfectly on their products and disrupt the market space. For the website, Shopify was the platform of choice, so we set to work creating a stunning store to rival any leading online retailer.

Easy to update

Paddle and Wake needed a robust CMS to handle the ongoing updates their site required. Our solution was a bespoke Shopify theme featuring everything the platform has to offer.

Paddle and Wake Shopify CMS
Paddle and Wake Responsive Website Design

The Result

A modest shop, branded to reflect Paddle + Wakes products and their entrepreneurial spirit. Built on Shopify Plus the company has the tools they’ll need to make this brave new venture a huge success.

Launch site

I want to say thank you for delivering a brand and website that perfectly aligns with my vision for Paddle and Wake. I had confidence in you from day one and you’ve exceeded my expectations. I’m 100% confident that our new site will deliver truly great results, and our brand will continue to grow as a leader in the development of sports products.

Tim Rusling - Founder & CEO

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