Paddle + Wake


Paddle and Wake are a UK based sports brand, building paddleboards for every adventure. They promote simplicity in their designs, offer uncompromising quality, and a level of service that rivals it’s better-known competitors. We just had to be a part of their journey, which has only just started.

Paddle and Wake Shopify Store is a custom Shopify theme and brand designed by London web design agency Fhoke.
Fhoke Design Paddle & Wake Shopify Website

Paddle and Wake take great pride in their products and needed a new identity and website that reflected their ambition and attention to detail.

Paddle and Wake Branding

Fhoke worked with the Paddle + Wake team to design a stunning sports brand that would sit perfectly on their products and disrupt the market space. For the website, Shopify was the platform of choice, so we set to work creating a stunning store to rival any leading online retailer.

Paddle and Wake Shopify Store
Paddle and Wake Responsive Website Design

“I want to say thank you for delivering a brand and website that perfectly aligns with my vision for Paddle and Wake. I had confidence in you from day one and you’ve exceeded my expectations. I’m 100% confident that our new site will deliver truly great results, and our brand will continue to grow as a leader in the development of sports products.”

Tim Rusling Founder + CEO

The result

A modest shop, branded to reflect Paddle + Wakes products and their entrepreneurial spirit. Built on Shopify Plus the company has the tools they’ll need to make this brave new venture a huge success.

Let’s work together

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