What we did
Website Redesign for SUSO
As a leading London-based WordPress design Agency, we were excited to create a new bespoke theme for SEO firm, SUSO, which specialises in SEO and AI Search for the world’s leading brands and agencies.
Launch Website
Branding
SUSO’s visual identity no longer reflected the sophistication of its strategies. As a specialist SEO agency known for engineering complex, scalable growth, the team recognised that their brand needed to portray the innovation and momentum they deliver for clients.
We set out to evolve the existing logo mark and refresh the visual design system. The refined mark brings the logo up to date, while the new branding offers a more geometric, purposeful concept that represents motion, technical accuracy, and structured thinking.
The result is a brand that feels dynamic and intelligent with a bolder colour system that reinforces SUSO’s position as analytical yet ambitious.
Website Design
With the evolved brand identity nailed, we designed a new website that reflects SUSO’s strategic mindset and performance-driven approach to SEO.
The website is built around a stack of tools they offer a client, with geometric shapes to represent those as you move through the page — alongside bold layouts, confident typography and purposeful transitions to signal their expertise while keeping navigation fast and intuitive. Content is structured to highlight SUSO’s services and results, guiding users from high-level insights to tangible case studies.
The result is a focused, high-impact website that positions SUSO as a trusted partner for ambitious brands — combining technical depth with a frictionless user journey optimised to convert.
WordPress Development
The new SUSO front-end is built for performance and scalability, using WordPress to manage the content, giving the SUSO team complete control as the agency continues to grow.
We developed a modular block system using ACF that helps pages and case studies to be built quickly and consistently while maintaining brand integrity. Custom fields and flexible content layouts keep information structured and easy to update — essential for a business driven by constantly evolving SEO requirements.
To support SUSO’s lead generation, marketing tools streamline enquiries and ensure every contact is captured and followed through. Our dev team provided SUSO with all the tools they needed, from schema and performance best practices to help the site rank as strongly as the strategies SUSO delivers for clients.
Result
The refreshed identity and website have given SUSO a digital presence that reflects its expertise — dynamic, precise, and built for growth. Prospective clients can now clearly understand SUSO’s strategic approach, explore proven results, and engage directly with the team through a streamlined lead-generation journey.
