Gallantry is a new player in the EDC market selling carry for all mankind, everyday carry items from knives to wallets to watches from their San Diego HQ. The team at Gallantry set out to build a store committed to the carry community because of their passion for American crafted goods and finding utility pieces that will stand the test of time, uncovering top notch goods, showcasing independent brands and skilled makers across the globe.
We looked at several platforms to deliver the online shop for Gallantry but chose Shopify because of the eco-system and set-up. We created a new brand and designed a bespoke theme for the Shopify store whilst working closely with the client to dial in the details they were so passionate about bringing to life. The new website needed to work efficiently on mobile so we ensured to strip back some of the design elements to speed up navigation and the user journey.
We delivered a stunning site and brand identity that represents the new Gallantry brand and it’s story, fitting straight in to the EDC market.
The End Result
We couldn't be happier with Gallantry, and we couldn't have done it without you guys. I know I can be a pain to work with, but I want to say that nothing you guys do goes unnoticed. You guys have always gone the extra mile, and for that I want to say thank you!— Ian Rebello, Gallantry