Brand Identity
Echo7 is an innovative AI platform that helps businesses make better use of their existing knowledge through intelligent assistants and automated workflows. As a new brand entering a rapidly evolving industry, they needed an identity that would stand out in an increasingly competitive market while making sophisticated technology feel accessible, approachable and easy to understand.
Starting from scratch, we created a complete visual identity, including a bespoke logo, colour palette and typography. We moved away from the familiar clichés of AI branding, creating something confident, modern, and full of personality. The result is a brand that balances innovation with simplicity, providing a consistent visual language across every touchpoint.
Website Design
With the new brand established, we turned our attention to creating a website that could communicate Echo7’s technology without overwhelming its audience. Clean layouts, bold typography and a considered use of colour work alongside bespoke illustrated graphics to explain the platform’s features, integrations and benefits in an engaging, approachable way.
To bring the designs to life, we added CSS animations and subtle scroll effects throughout the website, giving the illustrated elements movement and personality. We carefully considered every interaction to enhance the storytelling rather than distract from it, creating a polished, intuitive experience that makes exploring Echo7’s AI capabilities feel effortless.
WordPress Development
Behind the design sits a fully bespoke WordPress theme, built around a flexible library of reusable content blocks. This modular approach lets the Echo7 team create and update pages with ease, combining content, illustrations, and interactive elements without touching a single line of code.
We also integrated Echo7’s own plugin directly into WordPress, customising the output of forms and pricing tables to provide a seamless experience throughout the website. Taking things a step further, we embedded Echo7’s AI Assistant, which has crawled and learned from the website’s content, allowing visitors to ask questions and receive relevant answers about the platform. Combined with responsive layouts, lightweight animations and intuitive content management, the result is a website that doesn’t just promote AI technology, but actively demonstrates it.
"Fhoke are a fantastic web design agency. They understood our business from day one and delivered an amazing WordPress site that's easy for us to manage. Highly recommended."
Result
The finished website gives Echo7 a distinctive new identity and a digital platform that reflects the innovation behind its technology. By combining bold branding, considered website design and bespoke WordPress development, we’ve created an engaging experience that makes complex AI solutions feel accessible. With flexible content management, seamless product integrations and an intelligent AI Assistant, Echo7 now has a website built to support its ambitions and evolve alongside the business.
