GearMoose Shop


GearMoose is a digital magazine for men that features everything you need to find the perfect gift, update your EDC, or successfully kill a one-hour lunch break. Passionate about beer, obsessed with everyday carry, awesome videos, whiskey, custom motorcycles, slim wallets, and other stuff you can’t live without.

GearMoose Shop is a custom Shopify theme and brand designed by London web design agency Fhoke.
Fhoke Design GearMoose Shopify Website

One of the most established men’s magazines in the USA for everyday carry, the team decided it was time to create a shop to sell all this cool gear. With a loyal fan base, the guys at GearMoose wanted to capitalise on their popularity and create a sister site offering EDC items. The shop had to be super slick and easy to use for both customers and the team.

GearMoose Shop

GearMoose were keen to use the Shopify platform because of it’s robust and friendly set-up. Having already had experience of Shopify we jumped at the chance to create a new bespoke theme to match their existing brand and magazine.

GearMoose Shop
GearMoose Shop


A simple shop with a look that reflects the company’s bold image. Shopify makes the site easy to manage and maintain whilst a bespoke design works hard to sell products in style.

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