We were asked to scrap the dated and rigid theme that gave Men’s Gear limited flexibility or room to grow as a brand. The logo also needed a much-needed injection of creativity to help reflect the magazine’s target market.
We refreshed Men’s Gear from top to bottom, starting with their logo and finishing with a bespoke WordPress theme. The new website has been designed to appeal to their target market, and their WordPress setup has been finely tuned to make daily publishing a breeze.
We delivered a rapid loading responsive WordPress site that has encouraged user engagement and ultimately increased advertising revenue.