Our Work

Men's Gear

What We Did

  • Branding
  • Website Design
  • WordPress Development

Everything a man could want

Launched in 2011, Men’s Gear is an independent digital magazine focused on one thing: digging up the best gear for guys from all corners of the internet.

Launch Site
Mens Gear

The Brief

We were asked to scrap the dated and rigid theme that gave Men’s Gear limited flexibility or room to grow as a brand. The logo also needed a much-needed injection of creativity to help reflect the magazine’s target market.

Beautifully responsive so you can view on the fly or in the ad breaks.

Mens Gear
Mens Gear
Mens Gear

The Solution

We refreshed Men’s Gear from top to bottom, starting with their logo and finishing with a bespoke WordPress theme. The new website has been designed to appeal to their target market, and their WordPress setup has been finely tuned to make daily publishing a breeze.

Easy to update

Men’s Gear needed a robust CMS to handle the ongoing updates their site required. Our solution was a heavily customised WordPress dashboard featuring all sorts of awesome wizardry.

Mens Gear
Mens Gear

The Result

We delivered a rapid loading responsive WordPress site that has encouraged user engagement and ultimately increased advertising revenue.

Launch site

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