Shopify Website Design for Brigade Overland
Family-owned and proudly Canadian, Brigade Overland supplies adventure lovers with the best off-road and overland products. Looking for a specialist Shopify Agency to create a stunning new eCommerce store, Fhoke stepped in to help.
Launch website
Branding
As a new start-up in 2021, Brigade Overland needed a fresh new brand, logo and website to help launch their parts supply business. We started with a typographic badge, brimming with old-school charm and built a brand around it to encapsulate the spirit of adventure. Five years later, in 2026, Brigade came to us again to revisit the website and to help elevate the brand further.
Website Design
In 2021, we had already designed a striking new website, building on the foundations of the new brand we had created. Crisp and clean, with a distinctive outdoor edge, the then WordPress theme captured the rugged nature of their products whilst working to the company’s exceptionally high standards.
Come 2026, Brigade had outgrown the original WooCommerce store and decided that, with the latest changes to Shopify, migrating platforms was the best choice for the brand and for managing their products. Fhoke took all the best bits from 2021 and turned it up a notch. The result is a streamlined bespoke Shopify theme that will surely see at least another five years, or more.
Shopify Development
We designed and built a bespoke Shopify theme to showcase Brigade Overland’s passion for everything outdoors. Using our favoured store platform, we developed a wide range of powerful eCommerce features that will enable them to continue scaling quickly as the business grows.
Before launch, Fhoke helped Brigade’s team make a seamless transition from one platform to another, migrating everything from the previous WooCommerce store, including past orders, client accounts, and products.
At no point did I doubt the abilities of the team or their schedule – everything went according to plan and budget, and the final product is surely going to place us head and shoulders above the competition. I get the impression that everyone at Fhoke is genuinely passionate about their job; it must be a very cohesive and collaborative atmosphere.
The result
We delivered a second website for the brand, which continues to work hard to showcase its range of outdoor products. Brigade Overland now has everything and more that they need to continue growing their business and cement a name for themselves in their industry.
