Wilderness Today required a new website built on the reliable CMS, WordPress. They wanted a new brand and a look and feel that would help them stand out in their space. The site also needed to generate more revenue through increased ad units and increase email newsletter sign-ups.
With an established audience, Wilderness Today embraced the chance to change their dated logo. We worked closely with the company’s founder, Jason to help strike the right balance to the new look of the website, packaging it up into easy to digest categories to help users get the most out from their content.
With a strong new identity, Wilderness Today can continue to establish themselves as a leading voice in the outdoors community. The newly streamlined articles and better use of real estate have ensured user engagement, resulting in more page views and an increase in revenue.
The FHOKE team has helped me on two projects now and will certainly be assisting me with a third in the next six months. While there are a lot more positive things I could say, I’ll keep it short and give my quick opinion while working with each of them. Ben has been awesome keeping me in check, Brett’s design concepts provided me with a real brand and logo I can build upon for my business, and Seb skills I trust explicitly. Thanks again to the team for all the hard work and support!