Website Design Brief

What should we call you?*

We’ll email you back as quickly as we can*

Are you from a company?

What is the current/intended URL?

Who are the primary contacts from your organisation and who has final approval on the design? Please list names, titles, email addresses, and phone numbers.

Describe a typical user coming to your site. How often is the user online, and what do they generally use the web for? How old is the user and what does he do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

What is the primary “action” the user should take when coming to your site (make a purchase, become a member, search for information)?

What are the key reasons why the target user chooses your company’s products and/or services (cost, service, value)?

Please list the key pages your site requires:*

What kind of budget do you have allocated to this project? Is your budget closer to...*

£15,000 +
£10,000 – £15,000
£8,000 – £10,000
£6,000 - £8,000
Enter my own...

...or share your budget

What kind of timeframe are you looking for? Is there a certain date the site needs to launch by?

Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

What are your primary online business objectives with the new website? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.

List the URLs of any sites you find compelling. What specifically do you like about these sites?

Choose any functions or features that are needed*

Contact Form
Blog
Website/Live Chat
Booking Forms
Private Login Area for Clients or Users
Third Party Integrations i.e. HubSpot or CRM
Other i.e. custom integrations or calculator tools

Please tell us more about your login area

Please tell us more about your third party integrations

If you chose Other, please describe the addtional functions or features that you wish to appear on your new site

Do you already have an existing website?*

Yes
No

How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

Do you feel your current site promotes a favourable user experience?

What specific areas of your current site do you feel are successful? Why are they successful?

What shortcomings exist with your current site and what three things would you change on the site today if you could?

How important is it to maintain your current look and feel, logo, and branding?

What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?

Describe visual elements or content that should be utilized from your current site or marketing materials (logo, colour scheme, navigation, naming conventions, and so on).

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Website design brief