Classic Ford Broncos
Brand identity and web design
Automotive website experience built over 18 years
We have worked with automotive businesses and specialist car builders for over 18 years. That experience shapes how we structure vehicle content, tell brand stories and build enquiry journeys around high-consideration purchases. The result is a website designed to support both the customer and the sales team, not simply present a collection of pages.
Bespoke automotive website design
Our automotive websites are designed around the business, vehicles and customer journey rather than an off-the-shelf template. We plan navigation, vehicle and service content, calls to action and supporting functionality around what buyers need to know before they enquire. WordPress, Shopify or another platform may power the project, but our priority is creating an automotive experience that is distinctive, usable and commercially useful. We’ll look at your pages, define a navigation structure, and help improve SEO so customers can find you easily and navigate your pages quickly.
Automotive branding
For automotive businesses that need a wider identity project, our branding team can develop the visual system that sits behind the website—from identity, typography and imagery direction to campaign assets. This in-depth knowledge allows us to design a visual identity that resonates with your audience and distinguishes you from the competition.
Bespoke car builder tools
With expertise in WordPress and Laravel, our automotive website experts have created custom car builder tools for several clients. We’ve helped bespoke car builders by creating innovative, fully branded systems to help attract and manage customer builds, from choosing the car’s initial options to running a project management tool from invoicing, build updates in the workshop, and the final delivery date.
Collaborating with Automotive specialists
Working with the best in Automotive
A CMS your automotive team can actually use
We believe in the flexibility that WordPress and Shopify provide as CMS platforms and trust their ability to manage the content of any automotive website. A powerful content management system will give your teams an intuitive interface to control everything. From swapping out text and imagery to creating new pages, your team won’t have to learn any code. Every page will look great across devices, from desktop to mobile and tablets.
Automotive search visibility and campaign support
With a shiny new automotive site, it’s time to increase your visibility and get found by customers and suppliers. We’ll develop an SEO strategy by identifying keywords you might rank well for and less-competitive ones to help you appear higher in Google search results. Most automotive businesses we work with are in niche sectors, so it can be easier to help them rank well. With more targeted traffic, we’ll help increase enquiries and generate more leads so you can focus on scaling your business.
In addition to search engine optimisation, we’re an experienced automotive website design agency passionate about creating brands. We can help rebrand your company or work with an existing brand to develop assets ranging from social media to printed materials. Creating a holistic approach to your identity will make your business appear trustworthy, helping you to attract more customers and increase sales.
“The team at Fhoke have a keen eye for design and style! They crafted us a beautiful and highly functional site that will greatly enhance telling the brand story of New Legend 4x4!”
Automotive website design process
Building your automotive website
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Plan
We start with the commercial goal: what vehicles or services matter most, who you want to attract and what should happen after someone lands on the site. We review the existing experience, competitors, content, integrations and sales journey before defining the structure.
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Create
We turn that strategy into UX and visual concepts using real automotive content. Vehicle showcases, imagery, specifications, navigation and calls to action are designed together so the experience feels distinctive to the brand and practical for buyers.
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Deliver
Once the design is approved, we build and integrate the website with your businesses tools, populate or support key content, test important journeys and prepare the launch. The output is a website your sales and marketing teams can use as an active commercial tool.
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Grow
Things don’t just end there. After launch, we can continue improving the site with new content, features, integrations, campaigns and digital tools as the business and automotive sector evolves.
Your questions answered
FAQs
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Why choose a specialist automotive web design agency?
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Do you design responsive websites for automotive businesses?
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How much does an automotive website cost?
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Can you integrate vehicle stock, CRM or enquiry systems?
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Can you build a custom vehicle configurator?
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How long does it take to build an automotive website?
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Can you provide photography and video for an automotive website?
