What we did
Overview
Proudly built in Los Angeles, California, HICONSUMPTION is a men’s lifestyle magazine covering the very latest in outdoor adventure, gear and goods.
Launch website
Problem
HICONSUMPTION has been a major player in the men’s gear space since 2012, with an unrivalled reputation for quality content. Throughout the years, the site has been redesigned and rebuilt multiple times, leaving legacy code and additional bloat impacting search performance.
Design
The men’s gear space has a highly sophisticated, no-nonsense audience. A new outdoor-inspired colour palette, fresh typography and contemporary grid-based layout offered a timeless vibe with hints of nostalgia, nodding back to the days of the printed page.
Development
We started from scratch, building our streamlined new design with a fresh theme and optimised code. Extensive work went into ensuring the new CSS performed with top marks on mobile usability on Google Search Console and PageInsights tests, reaching the highest scores in its class for both mobile and desktop.
Result
The success of HICONSUMPTION’s new website is a result of our team’s ability to work with our clients to achieve their goals. A fresh new design, coupled with blisteringly fast load times, aims to see HICONSUMPTION continue influencing the men’s gear space.
