A supplements brand has to work hard to get noticed. Packaging, personality and the shopping experience all play a part. For Combat Fuel, our work began with bringing those elements together. More recently, it brought us back to move the website we originally built on WordPress and WooCommerce onto Shopify.
Having created the branding and the original store, we knew what gave Combat Fuel its character. The next task was to carry that character onto a new platform, keeping the products and the brand at the heart of the experience.
Standing Out on the Shelf and on Screen
Our relationship with Combat Fuel started with a brand that already had a committed military following. The opportunity was to connect with a broader audience while keeping the confidence and energy that made it distinctive.
We introduced bright colours, cleaner graphics and a more structured approach to the packaging. The range gained a clear visual identity, with individual products forming part of a recognisable family.
Those decisions mattered just as much online. A product label needs to work on a physical shelf, in a photograph and as a small image on a phone. The website needed to give that identity room to work, helping customers recognise the range as they moved between products.
The Original WooCommerce Build
We designed and developed Combat Fuel’s first store with us using WordPress and WooCommerce. It translated the new branding into a bold shopping experience, bringing the packaging, colour palette and personality together on screen.
Behind the design, the focus was practical: put the products first and make buying straightforward. Cross-selling, product bundles and quick purchasing options were part of that original build.
This was the website we returned to when Combat Fuel moved to Shopify. We had an existing relationship with the team and first-hand knowledge of how the brand and store had been put together.
Taking Combat Fuel onto Shopify
Moving an established store involves more than recreating its pages in another system. The design has to work within the new platform, and the shopping experience still has to feel right for the business.
For Combat Fuel, that meant bringing the identity we had created into the Shopify build. The product packaging remained an important visual reference, connecting what customers saw in the store with what would arrive at their door.
There is a balance to strike with a visually confident brand. The website needs enough personality to make an impression, alongside clear product information and an obvious route to purchase. Colour and graphics should help people navigate the range and understand what they are looking at.
That balance shaped our approach to Combat Fuel’s next website: give the brand a strong presence while keeping the shop useful.
The Value of Knowing the Brand
Returning to a project gives us a useful perspective. We know why the original design decisions were made, which details belong to the brand and which were shaped by the previous build.
That knowledge helps when changing platforms. It gives us a basis for deciding what to carry forward and where to take a fresh look. For Combat Fuel, our involvement across branding, packaging and web development meant we could consider the store as part of the wider customer experience.
The Shopify launch marks another stage in that relationship. From developing the visual identity to building the original WooCommerce store and now moving it to Shopify, we have helped shape how Combat Fuel presents itself and sells online.
Planning Your Own Platform Move?
A useful starting point is to identify what your next store needs to do. Consider how your team manages it, how customers shop and which parts of your existing website deserve to come with you. Those answers should guide the platform decision and the design.
Still not sure? Well, it’s a good thing we wrote about when you should migrate from WooCommerce to Shopify.
If you are considering a move from WooCommerce to Shopify, talk to our team. We design and develop for both platforms and can help you plan the next step for your store.
